KATHARINA BARON

LA-based Katharina Baron has directed and produced award-winning commercials and branded content for clients such as Mercedes-Benz, VW, Swarovski and CondéNast. She graduated from CELSA Sorbonne and FU Berlin with an MBA and made her start with documentaries for French TV, later moving into fashion, automotive and lifestyle content. She is a sought-after creative director and CMO, and has spoken at Digital Hollywood, Media Summit, Soho House. Reuters selected her as the chair of their Strategic Marketing Conference. German Vogue called her an “all-round genius.”

She co-produced the movie Berlin, I Love You with Helen Mirren and Keira Knightley. Katharina speaks English, German, French, Polish and Spanish. She is a published academic writer of the book Prime-Time for Science; was the editor of Swarovski Magazine; and a columnist for She’s Mercedes. She is passionate about using her creativity for a good cause.